SEMINARS: MARKETING

Marketing – General

· Marketing mix

· Marketing plan – Products/services and their support

· Pricing policy

· Communication and distribution methods and channels

· Promotion policy

· Performance indicators

Digital marketing

· The transition from marketing to digital marketing – Strategy – The digital marketing mix – Benefits

· Analysis of the digital customer

· Tools to reach the digital customer – Digital advertising – Email marketing – Search engine optimization (SEO) – Marketplace marketing – Influencer marketing – Affiliate marketing

· Social media – Facebook – Instagram – Linkedin – Twitter – Social media management tools

· Social media content development – Social media tools – Twitter – Twitter – LinkedIn – LinkedIn – Twitter – Twitter – Twitter – Social media tools

· Measuring digital presence results – Google Analytics