SEMINARS: BUSINESS PLAN
BUSINESS PLAN
· What it is and why it is needed
· Contents of a business plan
· Analysis of the internal environment
· Analysis of the external environment
· SWOT analysis
· Analysis/ strategy selection
· Marketing strategy – Marketing plan
· Marketing plan – Marketing plan (simple reference; analysis to follow in the next lesson)
· Business planning – Business objectives and action plans
· Financial tables – excel® software